Hi, I'm Justin a Senior UX Designer
San Diego based multi-disciplinary UX designer with a deep-rooted belief in the power of self-mastery, discipline, and the growth mindset to help people take control of their health and achieve holistic well-being. I love crafting experiences that empower people to realize their full potential, drawing from years of experience designing enterprise products, practicing meditation, and systematic habit formation.
My past work experience
"We make a living by what we get, but we make a life by what we give" - Winston Churchill
Founder and UX Consultant
I provided clarity and line of site between the customer’s experience including customer facing processes and the behind the scenes support processes the business needs to do to create value.
Help businesses to make informed decisions that align business goals and user needs quickly and effectively.
Design and redesign websites and apps with a focus on enhancing user experience, driving engagement, and achieving measurable outcomes.
Provide design and branding services for businesses including 2 non-profits
Developed a strategy to help 4 business owners in the health and wellness space book more appointments using an automated lead generation referral system.
Health Coach
I help individuals discover their purpose, build sustainable habits, and achieve holistic well-being through personalized coaching. By focusing on lifestyle changes, mindset shifts, and accountability, I empower clients to improve their health and live a more fulfilling life.
Enable clients to improve their health through sustainable lifestyle changes, focusing on nutrition, exercise, sleep, and stress management for lasting well-being.
Empower people to achieve personal and professional goals through tailored coaching plans focused on holistic well-being, habit formation, and mindset shifts.
Guided clients in discovering their life purpose and developed actionable plans with structured habits to align daily efforts with long-term goals, fostering fulfillment and clarity.
Senior UX Designer
Elevated the organization's UX maturity, resulting in an improved ability to meet UX requirements on contracts and win bids by implementing and documenting a repeatable standardized user research process and facilitating regular cross-team company wide meetings with UX designers.
Helped maintain and update a design system used by 4 software products.
Empowered sales team to repair and build stronger relationships with their clients by leveraging user research insights to deeply understand clients’ needs and pain points.
Lead UX Designer
Improve company-wide UX processes through revised product roadmaps and increased UX priorities to reduce iterations and increase forecasted adoption rate by 10% in 6-8 months.
Manage UX/UI design to increase flow & search functionality for 3 government-commissioned websites & software applications; conduct user research & leverage insights to optimize user engagement + retention
Create wireframes, flows, mock-ups and interactive prototypes; utilize prototypes in iterative feedback/user testing cycles
Gather qualitative and quantitative data and turn it into useful insights to inform product direction.
Designer - UX, Graphic, and Motion Graphics
Oversaw end-to-end design projects for mobile, web, and tablet to drive sales and solve user issues; utilized WebFlow to build responsive websites, and strategize on user flow and content hierarchy
Collaborated with Engineering & Dev teams to communicate design concepts; built user flows, wireframes, mockups, prototypes, and deployed finished products
Designer - UX, Graphic, and Motion Graphics
Oversaw end-to-end design projects for mobile, web, and tablet to drive sales and solve user issues; utilized WebFlow to build responsive websites, and strategize on user flow and content hierarchy
Collaborated with Engineering & Dev teams to communicate design concepts; built user flows, wireframes, mockups, prototypes, and deployed finished products
Mobile UI/UX Designer
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The core values that drive my work
People over Profit
Never seek profit at the expense of others. "Just because you can, doesn’t mean you should. Or just because it’s smart, doesn’t mean it’s right."
- Dale Partridge
Balance
Live life at a sustainable pace in rhythm with, nature, community, and the body.
Transparency
No matter the circumstance speak think and act upon what is true. Never lie to yourself or anyone else.
Continual Growth
Choose to do the hard work required to grow. "The first year that I engaged in intentional personal growth, I discovered that it was going to be a lifetime process. During that year, the question in my mind changed from ‘How long will this take?’ to ‘How far can I go?"
- John C Maxwell
Collaboration
Cooperation and teamwork are the foundations of humanities greatest achievements. "Unstoppable teams depend on understanding human emotions, motivations, and values. Caring is the cornerstone for building trust and persistence in any group. When people feel cared for they’re willing to step beyond their perceived limits." - Alden Mills
Compassionate Communication
Spend the time and energy necessary to communicate effectively and lovingly. "Our words are a conscious response based firmly on awareness of what we are perceiving, feeling, and wanting. We express ourselves with honesty and clarity, while simultaneously paying others a respectful and empathic attention." - Marshall B. Rosenberg
Mindset
"What one can be one must be"
- Abraham Maslow
"The sky is neither excited by the sunshine or bothered by the clouds. Our mind is like the sky, so as long as we can learn to rest in awareness, the differing thoughts will neither distract nor overwhelm us."
- Andy Puddicomb
"Your mind is the basis of everything you experience in life. And of every contribution you can make to the lives of others. Given this fact, it makes sense to train it."
- Sam Harris
"Efficiency is doing things right; effectiveness is doing the right things."
- Peter Drucker
After hours I am
Researching the three core tenants of bliss… but when measuring the effect of eggnog gelato, adventuring with friends and hip-hop on happiness, I still have not determined which one has the greatest impact. And so the search continues! :) I am an avid hiker, self-optimizer, and prank mastermind!
The core values that drive my work
Persistence
"Success is not the absence of failure; it's the persistence through failure." - Aisha Tyler
Transparency
No matter the circumstance speak think and act upon what is true. Never lie to yourself or
anyone else.
Thoughtful
Be smart and thoughtful about what to take on and how to implement. Embrace ambiguity and the unknown as the fertile fields where invention and innovation grow.
Continual Growth
“The first year that I engaged in intentional personal growth, I discovered that it was going to be a lifetime process. During that year, the question in my mind changed from ‘How long will this take?’ to ‘How far can I go?"
- John C Maxwell
People over Profit
Collaborate to win. "Our influence is determined by how abundantly we place other people’s interests first. And, when doing so correctly, it results in a big win for everyone involved."
- Bob Burg & John David Mann
Outcome Focused
"Progress is made where progress is measured." - Jack LaLanne